That way, you can secure your username should you ever end up needing to build a presence on one of these sites. By the same token, it doesn’t take a lot to stand out. How to succeed on Facebook: Post something new, several times per day if possible. However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs. Learn best practices. That’s entirely up to you. Let's party! Also note that you can send people from SoundCloud over to iTunes to purchase your music. headliner.fm Sizzle Reel from headliner.fm on Vimeo. Don’t neglect valuable real estate such as your cover photos, too. As with Facebook (and most social networks now), Twitter has an advertising platform you can take advantage of to boost your following or get more views on your tweets. Google has slowly been buying up Twitter’s developer products. YouTube Is The Top Social Media Website For Musicians Right Now, Best Social Media Platforms For Musicians, Conclusion, ‘5 Steps To Profitable Youtube Music Career’ ebook. You just need to be active and personal. We still want to hear from you, though. What should you post? If you want it to promote your music, there are plenty of opportunities to take advantage of. And, I understand. Be a real person and interact with others. As the social media landscape develops, musicians must learn how to navigate these channels if they want their careers to reach their full potential. He has started record labels, distribution … Effortlessly plan, create, manage and deliver social content and campaigns as a team. Best Times to Post on Social Media for Music Artists? You may have a different perspective on this matter, and that’s okay. I know what a lot of other musicians and experts out there are saying. Artist pages on social media can seem pretty quiet between releases. That goes for all social networks, by the way. The aforementioned article contains information on how the music industry has fundamentally changed for artists, specifically niche artists, in addition to an array of tips and tricks. By D4 Nguyen July 13, 2016 March 12th, 2020 Facebook, Instagram, Social Media, Twitter. Finally, a brilliant move for gaining traction on YouTube as a musician is to publish cover songs. It was created by Mark Zuckerberg, CEO of Facebook, who originally created the platform to keep tabs on the hottest chicks on campus. With so many platforms to choose from and a need to stand out from the crowd, where should you focus your energy? Vary up your content – graphics, photos, videos, quotes, etc. As a result, you need to squeeze the most you possibly can out of your schedule. Join and participate in groups. The app is known for being wildly popular among Gen Z-ers, but we’re already seeing older demographics start to embrace it as well. No Comments. You can use the Sprout Social Calendar to plan posts in advance. Drive strategic decision making across the business with access to rich social data and analytics. Your email address will not be published. The Shocking Reality, Social Media For Musicians, An Overview For Beginners, How To Safeguard Against The Fast-Changing Social…. Fri Oct 30, 2020. Join 70,000+ professionals and become a better social media marketer. It seems more people are growing wise to the fact that creating playlists can help them get more views for their videos, but I would say it’s still a bit underutilized by musicians. We’ve put together a list of what we believe to be 5 of The Best Social Media Sites for Musicians to get you started. This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans. It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter or Instagram. Oh, and bear in mind that social selling is totally fair game for musicians.  Advertise. The social media phenomenon has had a profound effect on how businesses run. Interact with other people’s photos (say something of substance – don’t just say “great photo!”). You’d be an idiot not to take advantage of Facebook Live! But as far as musician-oriented social networking is concerned, it’s still a good place to be. Many up and coming hip hop artists share their music on streaming services like SoundCloud, Spotify, and Apple Music, but promoting those songs on social media can drive users to their playlists. Especially if you’re an up-and-comer, covers a long-term way to expose yourself to an audience that’s unfamiliar with your work. It’s still not your platform, because whatever Bandcamp decides, goes. Music social network for music lovers, artists, bands, musicians and more! Try to grow your followers, and don’t stop posting fresh content. You can perform, do behind-the-scene s footage, album reviews, … Photo Credit: Noiseporn By William Glanz. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. On YouTube, you can upload your videos and share them with a massive community. Here are the facts when it comes to social media versus email marketing… Social Media vs Email Marketing. Sure, you can share photos and get people to look at your profile. Artists need to have a social media presence because they need to be able to act accordingly to the responses and feedback from their followers. For instance, if you’re doing well on Facebook and Twitter, but the moment you begin posting to Instagram your results on Facebook and Twitter begin to diminish, it’s a clear sign you’re taking on too much. So, as with other social networks, it is possible to create conversations, participate in them and increase your impact. And, generally you won’t experience any backlash for making mistakes early on. Join and participate in groups. To get the real answer I asked some of our indie music artists for their opinion on which platform they like best to promote music and why. That’s why having a clean, optimized profile on each platform is a top priority. A lot of musicians ask me how many social media sites they should be on. Spreading yourself thin achieves nothing. Music artists, here are 5 Ideas on What to Post on Social Media. Post something new, several times per day if possible. Increasingly, people live on the Internet and wouldn’t be a smart move … You can also interact with the community by liking, sharing, and commenting on other videos. Interact with the community and comment on other people’s tracks. Required fields are marked *, you should not do more than you can do well. Tweet several times per day. That takes a bit of pressure off, doesn’t it? You can build your brand and increase your exposure, but that’s about it. Cookies That said, social media for musicians can be a bit tricky. Musicians sometimes ask whether they should have a profile, fan page, or both. Since people are more familiar with YouTube versus music-specific sites like SoundCloud or Bandcamp, having your music present on the platform flat out makes sense. This is what YouTube is all about. New song? Once you’ve successfully built your presence on one or two platforms, that’s the time to look at adding another. If you regularly like, retweet, and respond to tweets, you’re probably one of few people using Twitter the right way. Make no mistake: social media isn’t some sort of silver bullet for musicians with stars in their eyes. Doors at 7! We’ve covered this topic in another guide, but here’s the lowdown – you need both. You can set the price. So, if you’re planning to document your journey as a musician, interact with a lot of people and take a lot of photos, give it a whirl. You’ve got to be on Instagram – they just launched IGTV! 1. And, you can use them to promote your music if you so desire. Running a social media campaign for an artist is relatively easy in the build up and soon after new music is released but what do you post when there is no new music to promote?. While there, get people to follow you, buy your music and share it on their favorite social network. The top 10 social media platforms that all artist and creatives will want to consider when marketing and networking. Networking for new gigs. Tough luck. But don’t rely on social media as … But it doesn’t have to be so hard! Connect with fans, discover new music, and share the music you love with your friends. Social Media for Music Artists – Be Present & Be Different. I’m sure you will have heard it, not just from us but other music PR companies too that social media is a tremendous opportunity for bands and artists. Interact with other people’s photos (say something of substance – don’t just say “great photo!”). The Social Dilemma, Artists Stop Using Social Media! Facebook is still the undisputed king in the world of music promotion. By Tom May 26 May 2020. Local Love - the social media podcast: Tune in with music artist and digital marketing whiz Laura Semple to get your dose of marketing news and tips for music artists and freelancers. Yet, they don’t seem interested in buying the whole thing. Also remember that your fans can be a fantastic source of content themselves. Given that it only takes a few seconds to snag a snapshot to post to your Facebook or Instagram story, consider behind-the-scenes shot as a sort of “backup plan” if you don’t have anything else to publish. Which platforms are your top priorities? Do Not Sell My Personal Information, Make your profile or bio link count by always pointing to your latest promotion (think: new song, album, tour or merch), Ensure that any and all profile information is accurate and up-to-date including tour dates or events, Boosting brands (think: instruments or clothing) that you can show off in your performance photos, Shouting-out a venue where you’re performing, Highlighting fellow musicians you’re touring with or someone whose song you’re covering. Perhaps the best tool to come from the rise of social media, the direct interaction … Use Facebook Live and advertise your top performing posts. a few tix left for some of our upcoming shows with the amazing @lizzobeeating – get em while u can, A post shared by HAIM (@haimtheband) on Apr 19, 2018 at 2:59pm PDT. If they end up closing their doors, your account will be gone. This change is most noticeable in the music industry where the record label role has drastically changed. Let’s get straight to the point! Top 10 Social Media Marketing Tips For Musicians, Do Musicians Need Social Media? Facebook is the world’s largest social network, and there’s a good chance you’re already on it. As such, it never hurts to tag others in your posts where appropriate. You’ll gain a lot of traction just by being real and being human on the platform. I know, I know. T hese tips for a sure-fire way to get attention from fans so get ready to g et your social media hot and up to date.. Upcoming album? So, here are the best social media platforms for musicians. You shouldn’t worry about doing too much self-promotion given that’s what social media marketing for musicians is all about. Active social media users totaled a whopping 2.206 billion just in 2015 and has been ... And besides his own music, San posts about things that inspire him, like music produced by other artists and visuals he enjoys. Feel free to bug him on Twitter or check out his website (brentwrites.com). sale storewide over on www.chvrch.esUse the code MVRCHES for 25% off, Posted by CHVRCHES on Tuesday, August 14, 2018. Posting new content doesn’t have to be a massive production, either. Whenever I talk about social media with musicians, inevitably the topic of Instagram comes up.  Advertise. Fan Interaction. And, depending on your genre and esthetic, that will vary a little. Perhaps they have a question about your latest merch. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Which social media platform is most effective for marketing your music? Interact with the community. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search. If I was constantly taking interesting photos and always out and about, then maybe Instagram would make more sense as an early rollout. Use the embed code to put your releases on your website and get your fans to do the same. Interestingly, people are using different social platform for different music-related activity and content. After claiming the social media throne from Myspace, they are still the best way of effective promoting your music. Uncover trends and actionable insights from social conversations to better inform marketing strategy. Social media has become a powerful tool that any musician, artist, singer, or influencer can utilize to grow their audience and overall expand their careers online. San maximizes his social presence by being accessible on Facebook, Twitter, Instagram and Snapchat (besides … Stormzy’s climb to fame was a prime example of how the power of social media can transform an artist from rapping in a park to performing mainstage at some of the biggest festivals in the world, all from going viral on social media. Social media can seem overwhelming, but knowing how different platforms can serve you … Editor’s Note: Peter Åstedt has been working in the music industry for over 30 years. Terms Interact with your fans on Snapchat – it’s the bomb! Carve out some time throughout the day to respond to fans, paying close attention to your notifications and mentions in the process. Let us know in the comments below! Tumblr? When someone looks you up, they’re more than likely going to find your social profiles via Google or through Facebook, Instagram or Twitter. That can help you reach a lot of people with your music. Now, you can’t have a fan page without a profile, so that’s a moot point. Creating a regular stream of content can help you engage your audience and grow your following. Such posts are windows into your world and are much more entertaining than 99% of what’s probably already in your followers’ feeds. Casiino explains how to post 5 pieces of content on social media that will boost your fans and followers. Let’s dive in. How to succeed on Twitter: Tweet several times per day. Hip hop artists or fans can use relevant hashtags to share or browse through music online. Oh, and did you know that YouTube is technically the most popular music streaming service right now, beating out Spotify and Apple Music? Google+? But if you can’t get people to click on the link in your profile, you’re going nowhere fast. Learn best practices. These numbers blow the likes of SoundCloud and Bandcamp out of the water. Social media management tools, such as a Unified Social Inbox, make it easier for you to quickly track all notifications and messages across all your social media platforms. As far as the social networking aspect is concerned, people can follow you and share your music on their favorite social networks. P.S. Be a real person and interact with others. platform, because whatever Bandcamp decides, goes. | Social media is a great way for a musician to gain exposure. Advertise. But with over 800 million monthly active users and music fueling the vast majority of the content, TikTok could play a key role in your social media marketing strategy. thx @bmi & @AltNashville ✌ @Fender #sheshreds pic.twitter.com/zwVUEmczKb, — B R A N D Y Z D A N (@brandyzdan) August 21, 2018. Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. How to succeed on Bandcamp: Publish new music on an ongoing basis. #yyys #allpointseast #london ⚡️⚡️ our beating heart for you! Pro tips to help you find the right social media platforms for your work. At the very least, it’s a good idea to register accounts with each. If I was told I could only use one social network to build my music career, I would choose YouTube. Atlanta tonight at the @masquerade_atl with @lemuriapop & @mikeyerg!!! While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero. It doesn’t do you a whole lot of good to have 10 followers here, 15 followers there, two followers over here, and so on. You don’t need to be on every network. You’ll need to dedicate at least some of your marketing muscle to getting your fans to your Bandcamp page. As noted, YouTube is the number one place where people stream music versus Spotify, Pandora and a whole slew of other services combined. LinkedIn? Before worrying too much about content or creative touches, you need to ensure that your profiles tick the following three boxes: The beauty of social media for musicians is that you have tons of creative freedom beyond these three points. It seems more people are growing wise to the fact that creating playlists can help them. Embed your tracks on your website or blog. Interact with the community. But that’s not all. However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs. Even if you use Twitter as a slave (i.e. : savannahhhjai, A post shared by CAYETANA (@cayetanaphilly) on Feb 23, 2017 at 8:09am PST. | That’s a lot of information to pack into such a small space, but you can make it happen by being economical with your copy and choosy with your links. Use Facebook Live and advertise your top performing posts. The answer is simple – you should not do more than you can do well. But ever-so-rewarding when it all comes together. YouTube, Facebook and Twitter are still sure bets though. As an independent artist, you want every post to have as much reach and engagement as it possibly can, regardless … Music and social media are linked more than ever, according to new research from industry analyst MusicWatch.. Ninety percent of social media users engage with music or musicians – by viewing videos or posts featuring musicians, liking or sharing a musician’s post, discovering music or sharing music. Encouraging user-generated content in the form of tagged fan photos is a brilliant way to interact with fans and show them a bit of love, too. Posting more regularly is not a bad thing, and yes, you can even share about the same thing multiple times (just don’t do this with consecutive posts). If I were you, I would go to where the fans are. If you have some time to kill, why not record a quick off-the-cuff social video to keep your feed fresh? It’s still more of an eCommerce platform than a social network. But don’t get carried away. How to succeed on YouTube: Upload videos, at least once per week. Your thoughtfulness is going unrewarded. They can even serve as some much-needed escapism for your fans. Social Media platforms have given musicians more control over the distribution of their music and through the use of services such as Bandcamp, many artists now have the option to bypass the industry conventions completely. If you keep at it, your efforts will pay off. Interact with the community. Maybe they love your new song. You can even let Sprout’s ViralPost choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. We’ve. Use this app to capture engaging still images and intimate video footage of you living the musician life while also … But so long as they exist and you’re in good standing with them, there’s plenty to like about Bandcamp. Start conversations. | Share your posts on your fan page to your personal profile. But I often ask myself if it’s worth the time and effort if I can’t at least get someone to visit my website. Create real, human connections. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement and everything in-between. Publish new music on an ongoing basis. So, while there is a bit of weirdness going on, Twitter is still a good place to be as a musician. That’s a significant gap. You’ll get a lot out of it if you’re an extrovert. Remember though, none of what you’ve learned will matter if you don’t know how to get your music out there and earn from it. You can get plenty of people looking at your stuff just posting to Facebook. Making sure you’re set with how to promote your music on YouTube can help ensure you’ve got visibility on the best channels. I agree that it’s a good place to build your online presence, and some even do well at it. What are the pros of social media marketing for music artists Social media allows you to be more visible. But one thing I will say is a lot of music bloggers won’t review your music unless you’ve uploaded it to SoundCloud. Case in point, this cover of the Cranberries’ “Zombie” amassed nearly 130 million views within the span of six months. Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot. Soundcloud is an enormous community of artists and one of the best platforms to share tracks, receive feedback, build a fan base, and find other … You created a Facebook account to connect with your friends. A lot of people like to argue with me about this. While there, get people to follow you, buy your music and share it on their favorite social network. A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Instagram is a great place to get a lot of engagement on your visual content, I can’t argue with that. Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts. You can decide whether to allow your audience to stream your music. If they end up closing their doors, your account will be gone. If you’re regularly touring or playing shows and not sure how to promote your music on Facebook efficiently, shouting out attendees and posting pictures of your performances is a good start. Use other social networks, your website and your email list to direct traffic to your Bandcamp page. YouTube Is The Top Social Media Website For Musicians Right Now. If you aren’t familiar with SoundCloud, it’s a place where you can upload your music and share it with people. While YouTube streaming isn’t exactly a cash cow, simply being there is totally worth it. We want to help you implement a killer social media strategy for your music in 2020, so we've compiled some of the best social media campaign ideas give your pages a boost. Interact with your fans on Snapchat – it’s the bomb! But your profile can absolutely be leveraged to promote your works too. Your email address will not be published. Get social media resources and tips in your inbox weekly. 1. Steeve Ave Posted at 05:59h, 14 May. Perhaps one of the biggest benefits of SoundCloud is that you can embed the player anywhere on the web, whether on a website or a blog. Social Media’s Role in the Music Industry Following in the footsteps of the microphone, the radio and the internet, social media is the newest revolution in the music industry. Like, retweet and comment. Both features let you reduce the amount of time you need to spend each day just figuring out what to post and when to post it, so you can spend more time on everything else on your to-do list. Wait, what about ReverbNation? 70/20/10 There is very little benefit to only sharing self-promoting posts on social media. Like, retweet and comment. Just avoid the common trap of building a huge following on one platform and not collecting people’s email addresses on the backend. Again, you need to post with regular consistency to stay relevant to your fans and followers. As such, there’s no need to be shy about whatever is new in your world. this is all of us and always has been https://t.co/DON92cOcRb. Create real, human connections. Share. While you might not think of YouTube as a traditional social network, the platform’s insanely active community tells an entirely different story. What do you think is the biggest challenge of social media for musicians? social media and mass music streaming platforms. Share your posts on your fan page to your personal profile. But in my opinion, you’re a little limited with what you can do with the platform. For artists, Social Media is more than a profile with a bio and a link, it’s an extension of the authentic creative self. Get focused and stay focused. You could sneak in a couple of your own tracks too. It works a bit like SoundCloud, except there’s a greater emphasis on getting people to buy your music. Musicians sometimes ask whether they should have a profile, fan page, or both. Fighting for the attention of fresh fans. Embed your tracks on your website or blog. On a related note, a huge piece of social media marketing for musicians is authenticity. Reposting these photos is a subtle yet significant way to create a stronger connection with your audience and let them know you’re listening to them. Facebook. But if I was just getting my start in music today, I would put more energy into Facebook, Twitter and YouTube than Instagram. The music business has always had to react to change – new formats, new technology and new business models mean an industry in a constant state of transformation. It’s always been participatory & voluntary, but Social Media has become an essential part of an artist’s career. A post shared by paramore (@paramore) on Aug 17, 2018 at 8:47pm PDT. Share something new (music or audio), once per week if possible. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.”. Post something new, several times per day if possible. Using a stylized band photo, Weezer’s Twitter bio highlights their latest album, singles, fan store and tour dates. Your audience is key to getting you to the top and whenever you come up with new content i.e., music, they will garner the proper response. A post shared by DJ Shadow Official (@djshadow) on Feb 22, 2017 at 10:09am PST. For starters, consider that your audience is likely glued to social media regardless of your genre. What is social music? You don’t need a sophisticated content repurposing strategy. Vary up your content – graphics, photos, videos, quotes, etc. Soundcloud. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur. Let’s take a moment to look at what an optimized musician profile looks like in the wild. Upload videos to Facebook (in addition to YouTube). With social media… Brent Barnhart is a professional writer and content critic. Instead, we’d like to direct you to our post on How social media has affected the music industry. Let’s be honest: marketing as a musician is tough. “I feel that social media marketing for music artists isn’t really a topic that’s spoken about. But these days, they’ve got a full-blown advertising platform and you can find groups built around practically every interest imaginable. Last Updated on September 10, 2018 By David Andrew Wiebe Leave a Comment. Obviously, it makes sense to prioritize questions that deal with shows or merchandise: try to get to those within a few hours if possible. It is also a place where artists can share their music. As musicians and artists, we all want the maximum exposure for our work, and we know social media is the #1 (free) way of getting our creations in front of people. Use advertising to boost views on your highest performing videos. In the guide below, we’ve outlined the best practices of social media for musicians including how to set up your profiles and come up with a content calendar that totally kills it. If they choose to shut down your account, you can’t do anything about it. Reddit? And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms. To start, make sure that your video descriptions are fully filled out including tags and links. Last but not least, let’s talk about YouTube. Besides, an optimized social presence can signal your status as a professional. You don’t want to clutter up their feeds with a ton of announcements or updates. Interact with the community. Submitted By ... And I will work more and more to get music out from the static social media. Considering how to promote your music on Instagram can be challenging thanks to things like fickle algorithms and how fast social media moves in the first place, but frequent hype posts are totally fair game. But you certainly can’t ignore Bandcamp as a musician – mainly because you can have complete control over your music. Yes, it is a lot of noise. That is, how do you keep your social feed filled with fresh stuff for your followers? Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. How to Succeed on SoundCloud: Share something new (music or audio), once per week if possible. Fresh stuff for your profile can absolutely be leveraged to promote your music and share it people. Direct you to our post on how social media platforms have opened up many more opportunities for musicians to a! ” on YouTube as a slave ( i.e with your friends iTunes purchase! Snapchat – it’s the bomb last night actionable insights from social conversations to better inform marketing strategy grow your.... Atlanta tonight at the very least, let ’ s take a lot of people like direct. Don’T have a profile, so that’s a moot point second nature hardly enough to! You have going on, Twitter is still a good place to get started... 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2020 social media for music artists